In an exciting move to expand its reach and connect with a broader audience, Dio Living officially launched its products in select department stores starting January 2024. Customers can now discover and shop Dio Living products at SOGO, Galeries Lafayette, Electronic City, and H&D Home Living, prominent retail destinations in Jakarta.
This strategic expansion brings Dio Living into premium retail environments where style-conscious shoppers already browse for fashion, lifestyle, and home goods. The presence in department stores allows Dio Living to engage with new customer segments—particularly those who prefer to shop in-store and experience product quality firsthand.
The launch also marks an important step in testing new markets outside Jakarta. By placing key furniture pieces in SOGO’s Surabaya and Bandung locations, Dio Living is exploring how its design-forward, Indonesian-inspired products resonate with customers in other major cities. These locations were chosen not only for their high foot traffic and retail prestige, but also for their potential to shape regional buying behavior.
“We want to meet our customers where they are,” said Claudia Chandra, Dio Living’s Marketing Director. “By entering department stores, we’re creating more opportunities for people to discover our furniture in person, feel the materials, and understand the cultural story behind each piece.”
This milestone is part of Dio Living’s broader growth strategy—one that focuses on accessibility, cultural storytelling, and celebrating forward thinking design through multiple distribution channels. Whether through our showrooms, e-commerce platforms, or premium department stores, Dio Living continues to find new ways to bring beautiful, meaningful design into more Indonesian homes.
