Dio Living proudly unveiled its new Flagship showroom at Senayan City Mall, Level 6, on 21 April 2022. Spanning over 400 square meters, this flagship location features the most complete display of Dio Living’s products, offering an immersive experience into the brand’s full design universe.
The grand opening event was a festive celebration attended by Raffi Ahmad, the founder of RANS Entertainment. The program featured traditional Indonesian dance performances, lucky draws, and live auctions, adding a cultural flair to the unveiling of the expanded Nusantara Collection—a collaboration between Dio Living and RANS Entertainment that blends contemporary furniture with the soul of Indonesian heritage.
This new showroom underscores Dio Living’s ongoing commitment to promoting Karya Anak Bangsa (local craftsmanship), elevating local craftsmanship and design to new heights. “This opening is not just a retail milestone—it’s a strategic move to show what Indonesian furniture can achieve,” said Hansen Partison, General Manager of Dio Living. “With RANS’ reach and shared values, we aim to inspire a deeper appreciation for local design.”
The second phase of the Nusantara Collection, launched alongside the showroom, features new designs made from authentic Indonesian materials and brought to life by local artisans. Created in partnership with RANS Entertainment, the collection is a tribute to the nation’s cultural richness—expressed through accessible, story-driven furniture.
Backed by industry data from the Ministry of Industry’s IFEX Virtual Showroom 2021, which reported 8.04% growth in the furniture sector despite pandemic challenges, Dio Living is strategically positioned to ride this wave of renewed interest in local products.
For Raffi Ahmad, the partnership is deeply aligned. “RANS and Dio Living both believe in showcasing the strength and creativity of Indonesian products. We’re proud to be part of a movement that encourages Indonesians to love and support what’s truly ours.”
Visit our Flagship Store at Senayan City to experience the latest items from the Nusantara Collection.
